As we have said before, the core DNA of this organization are its members. We won’t let go of looking to at any chance to shout that “The cars bring us together, our members set us apart” , or “ Members helping Members”.
Now to support those beliefs, we must maintain a sharp focus. This means we must align our overall activities and execution under our vision /strategy to reflect that DNA. At any given time we could divert and chase media and print exposure, look for club sponsors at every turn, or commercialize every aspect of SCLX. Trust me we get contacted to do so on a very regular basis. I am confident we have a healthy balance and are focused on the right things - YOU - our members.
So keeping true to that mission on our members and wanting to strengthen the efforts of this past year with our Area Coordinators having a strong emphasis on the “member experience”, I presented some organizational enhancements to the LT and they were unanimously supported.
We want to further drive excellence into our overall member experience. To do so, we have set sights on 3 areas that fall under our current leadership team focus - Operations, Member Services, and Logistics. We have chosen to add new Director Level roles that will strengthen / support the core leadership team areas. The new roles are:
Director - Area Coordinators (Reports to VP Member Services)
This role will help deliver more consistency among member areas, share best practices, and strengthen our AC capabilities to our members.
Director - Event Experience (Reports to VP Operations)
This role will help deliver an overall improved experience in the sub areas that comprise our events – welcome/info table, parking, registration, merchandise sales, etc.
Director - Event Planning. (Reports to VP Logistics)
This role will help deliver an improved event calendar, balance types of events across member interests,enhancing opportunities for AC specific events, integration of foodie runs, and car show participation. There will also be 2-3 new event planners needed working together on these activities.
So as you can see we have really dialed in our sights to deliver a better overall member experience which ultimately makes us a stronger and healthier organization which continues to have a very strong foundation.
It is with great pleasure to announce not only these new director roles, but some additional changes in other areas. I think you will see there is good representation at the director levels that comes from people that have been working hard in area coordinator roles and developing their areas. This is very exciting to see energy and passion broadening across all areas of SCLX. So here is the good news...
Director - Area Coordinators- Jose Rosado
Director - Event Experience – Tom Ledoux
Director – Event Planning – Matt Zelond
Car Show Coordinator - Justin Crawford
Parking Team - Mark Hecht
I cannot express enough a huge thanks on behalf of myself and the leadership team for these and so many of you who commit your time and energy with volunteering in this organization.
We are looking forward to an amazing 2012 for SCLX. Stayed tuned for another exciting, riveting and spectacular “State of SCLX” address, video, pamphlet, brochure.... or whatever we come up with in the weeks ahead.
Thanks for taking time to get thru this detailed announcement. See you at one of our remaining 2011 events.
All the Best,
John Chiboroski, JohnnyBee